Recently, Meta added new features to Opportunity Score through its Marketing API that gives a far better sense to advertisers about how well or poorly their campaigns are performing. This will enable businesses to gain meaningful insights directly through the API for smarter decision-making and amplifying results.
What is Opportunity Score?
The Opportunity Score is a simple performance metric that lets you know how well your ad campaigns are optimized.
Instead of making a guess as to what improvements your ads need, the Opportunity Score gives a 0–100 score based on how closely your campaigns follow recommended best practices.
Higher scores mean your setup is closer to ideal, while lower scores show there are opportunities to improve.
What’s New in Marketing API
This system got a little bit more powerful with the latest update from Meta:
- Ad Account-Level Score: You can now see the Opportunity Score for your entire ad account via the API.
- Over 40 Recommendations: The update took the number of recommendations for optimization from around 14 to over 40 across so many fields touching performance.
- Prioritized Suggestions: Each suggestion includes information like points, estimated impact, and deep links to the Ads Manager to help you decide what changes will make the biggest difference.
This means, instead of manually checking every campaign setting, you can use the API to get real and personalized recommendations, saving time and improving results.
What This Means for Your Business
For companies running ads on Meta platforms like Facebook and Instagram, the Opportunity Score helps:
- Understand campaign health fast
- Identify main fields of improvement
- Make data-informed decisions from API insights
- Bridge recommendations with action inside Ads Manager
However, it must be underlined that Opportunity Score in itself guarantees nothing – it’s just optimization potential based on recommended settings. The actual results depend on many factors such as audience, creatives, and campaign goals.
D-MAC Digital Marketing Services Can Assist in a Wide Variety of Ways
At D-MAC Digital Marketing Services, we help businesses use available tools like the newest features of Marketing API to grow their results.
Using this new Opportunity Score, we can:
- Audit your ad accounts using API data
- Implement high-impact recommendations
- Tracking improvements over time
- Optimize Campaigns for Better Performance and ROI
By integrating API insights with our digital marketing know-how, we optimize your ad efforts every single day.